Submitted by: kirkland on Tuesday August 22nd, 2006 at 02:31 PM EST

Speaking exclusively to GamesIndustry.biz, executive VP and COO of EA's worldwide studios, David Gardner, has revealed that the publisher believes the console will retail for around US $170 in North America.

In an interview to be published later this week, Gardner said: "I've heard in Japan that the price is about $170, but I don't know if the price has been set in Europe yet."

Gardner went on to discuss the key differences between Sony's PS3 and Nintendo's new console, saying he was confident that the Wii will find its niche in the market as consumers' 'second' console.

» Full story @ GamesIndustry.biz